Illuminated Floor Signage for Shopping Mall

Complete kit: 50 Watt projector for intensive use + custom visual engraving for white projection.
Recommended installation height 2-4 metres depending on the lighting environment.

Projected Illuminated Signage: A Dazzling Innovation for Shopping Centers

In the ever-changing world of retail, shopping centers are constantly looking to improve the customer experience while maximizing operational efficiency. One of the latest revolutionary trends in this area is the use of illuminated signage projected on the ground. This innovative technology offers an elegant and efficient solution to guide visitors through the labyrinthine aisles of shopping malls while providing a captivating visual experience. In this article, we'll explore this innovation and its many benefits for mall owners and customers in detail.

What is projected illuminated signage?

Projected illuminated signage is a technology that uses LED projectors to display images, messages or indications directly on the ground. These projectors are typically mounted high and can be programmed to display a variety of content, such as directional arrows, store logos, special promotions, or event announcements. Thanks to sophisticated algorithms, the projection can adapt in real time to visitors' movements, thus offering a fluid and intuitive orientation.

Advantages for shopping malls of projection illuminated signage

Improved customer experience
Projected illuminated signage creates a dynamic and engaging visual experience for customers, helping them easily navigate through the mall and discover new stores and promotions.

Flexibility and adaptability
Unlike traditional static signage, light projections can be easily changed and updated, allowing malls to quickly adapt to changes in layout or special events.

Reduced costs and maintenance
By eliminating the need for physical signs and supports, projected illuminated signage reduces installation and maintenance costs while providing a cleaner, more modern aesthetic.

Increased security
By clearly guiding customers through the mall, this technology helps reduce the risk of incidents and confusion, improving the overall security of the establishment.

Advertising Opportunities
Mall owners can also take advantage of projected illuminated signage by offering advertising space to tenants, creating new revenue streams.

Feedback from customers and visitors on the installation of illuminated signage on the floor

Initial feedback from consumers regarding the projected illuminated signage is overwhelmingly positive. Customers appreciate the modern and innovative look of this technology, as well as its ease of use. Additionally, the ability to provide real-time information about promotions and special events is particularly appreciated.

Projected illuminated signage represents the future of wayfinding in shopping malls. By combining modern aesthetics, advanced functionality, and exceptional adaptability, this technology provides mall owners with an effective way to improve the customer experience while optimizing their operations. As the retail landscape continues to evolve, projected illuminated signage is an innovation that promises to remain at the forefront of the industry for many years to come.