Illuminated QR code projection on the floor for phygital application

An all-inclusive kit: projection + personalised light QR code

The projection of a lighted QR code on the floor combines the physical and digital worlds in an innovative way, creating a phygital experience. First, it transforms a traditional digital element, the QR code, into something tangible in the real world. Users can interact with the code by simply using their smartphone, eliminating the need to scan a code displayed on a screen.

Projecting the QR code on the ground in a luminous manner also creates an attractive and captivating visual effect. This can grab the attention of passers-by, prompting them to find out what's behind the code. This interplay between light projection and digital technology creates a memorable and engaging experience.

In short, projecting a lighted QR code on the floor reinvents the way people interact with digital information, seamlessly integrating it into their physical environment. It's a creative fusion of the real and virtual worlds, bringing a new dimension to the user experience.

Promote application downloads, access to online surveys for geomarketing or any other need to convert physical flows to digital

Projecting a lighted QR code on the floor can stimulate the download of an app in several ways. First of all, it creates increased visibility and attracts the attention of people in the vicinity. The luminous nature of the projection can spark curiosity and entice passers-by to explore further.

In addition, placing the QR code on the floor can make the interaction more accessible and convenient. People don't need to raise their phone to a screen or wall mount, which can sometimes be awkward. Instead, they can simply point their smartphone at the ground to scan the code, making the process smoother and faster.

Using a bright visual element also creates a memorable experience, which can inspire people to tell their friends about it or share it on social media. This can generate word-of-mouth and encourage others to download the app.

To conclude, the combination of visibility, accessibility, and the attractive visual appearance of a lighted QR code on the floor can be an effective way to promote the download of an app.

Would you like to know more about our illuminated QR code projectors and the many possible applications for Phygital?
Do not hesitate to contact us, we will get back to you shortly.